Revolutionizing digital marketing using machine learning

Digitalization in the system has brought notable changes in the marketing world, shopping trends, and customer choice, which change dynamically. To achieve corporate goals and budget in a defined span of time, digital marketing strategies are executed through digital channels. The marketing intelligence approach is a cutting edge dealing with knowledge of machine learning to provide better marketing edge support systems. ML classifiers can be used to analyse customer behaviour in the contemporary world, project the data, and generate the validity scores to choose the best algorithm for the required consumer dataset. In this chapter, the authors discuss the various ML classifiers for customer analysis and describe the possible benefits related to the application of machine learning techniques in the field of digital marketing and its management. this chapter is concluded by giving an insight on a few relevant marketing fields where concepts of machine learning like data mining, artificial intelligence, and soft computing can be applied with valuable future insights to it. � 2023, IGI Global. All rights reserved.